Lamborghini: From wine, via tractors and cars, to wine

Born to grape farmers in Renazzo, a city in the Italian province of Ferrara, Emilia-Romagna, Ferruccio Lamborghini (1916-1993), was an ingenious and successful entrepreneur. He began by making efficient tractors from abandoned trucks after World War II and founded Lamborghini Trattori in 1948, which quickly became an important manufacturer of agricultural equipment in the midst of Italy's post-WWII economic boom. In 1959, he opened an oil burner factory, Lamborghini Bruciatori, which later entered the business of producing air conditioning equipment.
[Ferruccio Lamborghini]

His fascination for machines led him to collect luxury automobiles. Dissatisfied with his Ferrari, he complained to his friend Enzo Ferrari (1898 -1988) about the car’s clutch. Ferrari famously responded, “The car works fine, the problem is that you are only capable of driving tractors, not a Ferrari!”

It was the sudden end of a friendship and, challenged, Lamborghini hired away Ferrari engineers and created the Automobili Lamborghini in 1963 to produce powerful, fast and sleek cars until 1974 when he sold his company.

Though his factory was based in Bologna, Lamborghini was attracted to the beauty of the Umbrian countryside. He bought an old farm, La Fiorita near Lake Trasimeno, where after his retirement in 1974 he invested in more land and began to make wine, built a nine-hole golf course, and started agriturismo. 1975 marked his first vinification and the year of his daughter Patrizia’s birth.

[Patrizia Lamborghini]

After his death in 1993 Patrizia Lamborghini took over the reins of the winery. Under the guidance of noted enologist Riccardo Cotarella, she eliminated the white grapes, initiated modern practices, and today produces four red wines on 32 hectares: Trescone (Sangiovese, Ciliegiolo, Merlot); Era (Sangiovese); Torami (Cabernet Sauvignon, Sangiovese, Montepulciano d’Abruzzo), and Campoleone (Sangiovese, Merlot).

Though the farm is in the Colli del Trasimeno wine region, Patrizia feels that the local DOC designation is less visible internationally, and prefers to market her wines Indicazione Geografica Tipica, IGT Umbria.

Lamborghini wines are mostly exported, but can also be found in local restaurants and wine shops.

[Update 22 June 2023] Lamborghini have joined hands with Tequila Galindo, a family-operated company known for its deep-rooted 19th-century origins and unwavering commitment to crafting artisanal tequila. Tequila Patrizia Lamborghini Distribuzione is an exquisite fusion of Italian luxury and Mexican heritage. As a proud extension of the legendary Lamborghini brand, their tequila embraces the same relentless pursuit of perfection that Ferruccio Lamborghini, their esteemed founder, envisioned for his brand.


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